G2CYour gateway into the Chinese music scene
G2C
Wechat is a socialmedia app which can be seen as a combination of twitter, facebook and whatsapp the app relies heavily on the use of QR-Codes these codes can be used to add contacts and pay in shops. The platform is used by many companies to share news in a convenient and interacting way
How can you profile yourself as a Western artist on the Chinese internet and be successful while also gathering more fans? These were some of the questions that led to the founding of our company called G2C (Gateway to China) which started as a Dutch-Chinese business collaboration in early 2018. In practice G2C literally functions as a gateway for Western artists, management and the organisations surrounding them. It provides them a smooth entrance to the complicated world of the Chinese internet and her many apps that benefit growth and dissemination of music and PR.
Since our launch at the Dancefair Conference 2018, we have steadily built a network of partners and clients, currently representing a diverse roster of artists, including many listed in the DJ Mag Top 100. In light of the ongoing challenges posed by the Covid-19 pandemic, we have placed a strong emphasis on developing new business strategies and services beyond traditional Chinese social media marketing.
In 2021, G2C emerged stronger than ever, with an improved team of partners and new forms of business in development. These developments allow our clients to monetise their presence in China, even when travel restrictions prevent them from performing live shows. One example of this is our service that sells authentic Western merchandise items to Chinese fans. Additionally, we have created a Chinese booking app on WeChat, which connects artists with suitable Chinese event promoters, clubs, and festivals.
At G2C, we are committed to taking cross-cultural business to the next level and bridging the gap between East and West. Our 24/7 service is designed to benefit clients worldwide, from California to New Zealand and everywhere in between. We are confident in our ability to help Western artists succeed on the Chinese internet.
In short, we connect Western artists to the Chinese market in order to develop their careers. We manage Western artists’ social media and ensure their exposure in China to grow their popularity.
On top of that, we develop customized PR campaigns, establish collaborations with Chinese artists and brands, and employ many other ways to fully engage with the Chinese audience. You can read more about what we offer in our Services section.
Claim and verify the Chinese social media channels that suit you the best
Adapt your marketing and branding strategy towards the Chinese market
Distribute and promote your music and live streams at the Chinese channels
Create marketing campaigns to attract Chinese fans, generate shows & set up Chinese tours
Develop, create and sell merchandise items in China as well as importing them to the West
Collaborate with Chinese artists,
influencers and brands
‘Gateway to China’ allowed me to pioneer with my underground hardstyle sound in a new market where the crowd is still eager to get in touch with new music. The rise of the harder styles in China has just begun and nobody knows this is going to lead to in the end!
With the support of ‘Gateway to China’ I was able to bring my melodic deephouse sound to new crowds in China and in this way bring new dimensions to the Chinese club and festival scene.
Testimonial soon
